Hi, I'm Rich (Gooch) – Ex-winemaker, and an award-winning senior creative copywriter with over 12 years experience at top global agencies.
Why choose me? Well, like Liam Neeson, I have a particular set of skills:
– Concept Development: I love brainstorming killer ideas that resonate with our audience, while going beyond campaign objectives. At the end of the day, we wanna make our clients rich and famous, and win ALL the awards.
– Compelling Copywriting: Headlines? Taglines? Scripts? Long-form? You name it, I can write it – with wit, humour, clarity, conciseness, and a Derren Brown level understanding of the power of persuasion. I stopped crushing grapes and started crushing briefs after getting into into advertising by writing a viral car ad, which became Gumtree's most-viewed ad of all time.
– Storytelling: I weave narratives that captivate audiences, make them laugh, cry, or both. My first ECD (who’s won every award under the sun) always said, “What’s the memorable moment”, which is something I always strive to get into my ads.
– Collaboration: I always stop, collaborate and listen… I'm a team player who's no stranger to fast-paced environments. A good idea can come from anywhere, but it’s my job to recognise when that happens and execute it. I can even communicate with suits.
– Client Communication: I've always taken the load off my CDs by presenting work to clients. I bridge that gap between creative vision and client needs, knowing that they’re often different, which defines my approach to each one.
– Leadership: I have extensive experience mentoring junior-mid teams as ACDs. I've been lucky to have many strong creative mentors, so I feel it's my duty to pass that torch on.